Effective August 1st 2016, Saldivia-Jones Photography Boutique will no longer be located at Brookhaven Village. Due to personal reasons and market changes, it makes sense to rent our commercial space out to someone else and shift our business to a purely location-based photography company.
We’ve enjoyed great success over the last four years in Brookhaven, but the two sectors of the market in which we make use of the studio the most, maternity and newborn photography, have seen a dramatic increase in low-priced competition as well as a shift towards ‘life style’ portraiture that is mostly accomplished at the client’s home or on-location.
Furthermore, circumstances have come together in such a way as to make our dream of becoming real-estate investors a reality. Already, we’ve flipped two homes to great success, with a third, fourth and fifth already in the works and looking to turn a profit. The potential upside in the real-estate market is much greater than in professional photography, so part of our move is to shift more of our attention to this lucrative venture.
Finally, our growing family has put a premium on our afternoons and weekends, which is prime time for a photography company. We adopted Lena’s 17-year-old nephew in the Spring of 2015 after his mother died of brain cancer. He, and our four-year-old son Diego, don’t like, or understand, why we have to go during the only two days a week they have us to themselves. As just about every new photography client wants to schedule their session on a weekend, this has set up a conflict that we’ve long wanted to resolve. Parenting is Job One, the most important endeavor we have been given by God, and He has set us on a new path that allows for more time with our kids.
Please note, WE ARE NOT CLOSING the photography business. Our office has been moved to our Doraville home, and we are currently accepting new clients. However, we are changing our business model to a digital-first photographic studio. Our quality and craftsmanship in shooting and finishing images will remain the same. We are simply streamlining the process using common digital technology.
The changes to our business include:
- Shoots will be scheduled for Thursdays and Fridays only.
- The weekend fee increases to $125 in addition to our regular $175 session fee, and based on availability.
- There will be one free weekend once per quarter.
- We will have one mini-session Saturday in late October.
- We will now offer two digital finishing packages for all sessions: $800 for ten images, $1200 for twenty images, 50% off on printed products when using images from a digital package.
- Instead of viewing sessions with Lena, your portraits will be proofed in an online gallery for one week following the shoot.
- A non-refundable $400 deposit is required to continue to have access to the gallery past a week, and will be applied to your order as long as it is placed within 30 days of the gallery going live.
- Following the week-long preview, Lena will meet with you over the phone to narrow down your favorites, discuss photoshopping and place your order. Under no circumstances will we sell or release unfinished images.
- We will conduct home viewing sessions for clients wishing to decorate their home with their portraits.
It has not been taken lightly, this decision to scale back our photography business, as our passion for photography runs deep and is tightly connected to our family’s own story. Lena and I met to review her portfolio in a coffee shop nine years ago, and photography has supported us ever since. It has taken us to where we are today; it has made us many wonderful friends and taught us many valuable lessons.
Our new real-estate company is called Light Box Homes LLC, and our website is www.lightboxhomes.com. Many of the good business practices and marketing skills we learned as photographers are working in our favor as real-estate investors, and we love our second career. We take great pride in our projects and we bring the same dedication to quality that defined our photography business to our real-estate business.
If you are interested in making your savings work for you, please contact us to join our private lender network. The money we put to work on our real-estate projects earns a 10%-12% annual return on investment, and your money is protected by the real-estate itself. We have a proven track record of success and new projects coming down the pipe all the time, so contact us if you’re interested in helping us turn ‘old’ into ‘gold!’
Furthermore, if you have a property that you’re trying to offload, particularly one that needs more work than you care to put into it, or that is underwater or is otherwise ‘unsellable,’ please contact us. With the market stable and growing, now is an excellent time to sell, and we make it a whole lot easier by paying call-cash, covering all closing costs, buying as-is, and with zero agent commissions for you to pay.
We invite you to visit the site, www.lightboxhomes.com, check out the before and after video of our first flip, and contact us if you’re interested in joining our private lender network or having us give you a value estimate on a property. Also, Stephen recently passed his state real-estate agents licensure exam and will soon be able to list properties as well as buy them.
You, our clients, are the beating heart of our business, and we are here for you. Thank you for being part of our success, and we look forward to serving you in the years to come.
Stephen and Lena